50M organic views.
Zero paid spend.
Now we do it for consumer founders.
Boutique UGC management for consumer apps that need distribution that converts – not just views.
From An Nayal @consumerxai – the operator who built it, not an agency reselling it.
Most UGC agencies sell you views. Views don't pay salaries.
Volume without context
Generic creators, generic hooks. They don't know your product, your retention curve, or your ICP. You get impressions, not users.
Creativity without systems
One viral video, then silence for six weeks. Run on instinct, UGC is unpredictable by definition. You can't scale what you can't repeat.
Agencies without product knowledge
Most have never shipped a consumer app. They don't know D30 retention from CPM. You end up teaching them while paying them.
Every agency hands you a manager. You get the operators.
The reason most UGC agencies feel like a black box is simple: the person on your account has never built what you're building. Here, we have.
Every other agency
- ✕You get an account manager, often six months into the job.
- ✕They sell you views. They've never shipped or scaled an app.
- ✕Your brief gets forwarded to junior creators and contractors.
- ✕They optimize for their next case study, not your D30 retention.
- ✕When you ask about funding or monetization, the room goes quiet.
Agniverse Media
- ✓You get the founder and a senior partner, the operators who did it, on your account.
- ✓We've scaled apps to 50M+ views and millions of downloads, $0 paid.
- ✓We write the strategy and review the work. No hand-offs to juniors.
- ✓We optimize for installs, activation, retention, and your next raise.
- ✓We've built, exited, and raised, so we speak founder, not vendor.
We built this system on our own app first.
Flamme went from 0.8% to 50%+ D30 retention. 200,000 users. 50M+ organic views. No paid spend. We kept the playbook.
The VSC Framework
The system we invented and named: Viral, Scalable, Convertible. Every brief runs through it, so output stays repeatable instead of riding on one lucky video. We turn creative instinct into infrastructure.
Retention-Aware Content
We build every brief around your activation moment and habit loop, not just what's trending. Content that sets the right expectation earns users who actually stay.
Operator-Run
The founder and a senior partner run your account personally, never an account manager months into the job. The people who built the system run the system.
How it works.
Audit
We map your product's core value moment, existing retention data, and conversion funnel. We identify the biggest growth bottleneck before touching content.
Architecture
Creator matching. Content brief development. 3 hook angles tested across formats. Platform strategy per channel (TikTok primary, IG/YT cross-post).
Production Loop
Generate → Publish → Analyze → Brief update → Repeat. Weekly review. Format winners scaled immediately. Losers cut fast.
The proof of concept.
Flamme is our own app, so it's the one set of numbers we're free to show you in full. The same system has scaled dozens of other consumer apps to millions of downloads. Those names stay private.
Challenge
Flamme launched with 0.8% D30 retention. High churn, no organic traction, and a couples category with zero existing playbook to copy.
Solution
Built a proprietary TikTok farming system around Flamme's core habit loop – daily relationship rituals. 50+ accounts. 200+ pieces of content/day. VSC framework applied to every brief: Viral, Scalable, Convertible.
“We didn't go viral once. We built a machine that went viral every week. That's the difference between a moment and a business.”
You'll only ever see one case study. That's the point.
We've quietly scaled dozens of consumer apps, across education, health, faith, manifestation and more, to millions of downloads. You won't find a single one of their logos on this page. That's not a gap in proof; it's the promise. Flamme is our own app, so it's the one set of numbers we're free to show. Everything else stays between us and the founder.
Private by default
Your strategy, your numbers, your roadmap. Nothing leaves the room unless you ask us to put it on a page like this one.
White-glove, not wholesale
Three clients, founder-direct. The kind of attention you can't give thirty accounts – and we never will.
Discretion is the edge
In a category where everyone copies the winner, staying quiet is a growth strategy. We keep yours quiet.
If your name ever appears here, it's because you asked it to.
You're not hiring an agency. You're hiring the operator.
I'm An Nayal, founder of Agniverse and Flamme. Before this I scaled a fitness business to RMB 15M across 7 locations in China, then helped take a German startup from $40M Series B to a $200M Series C as an operator.
I built Flamme from zero to 200K users and 50M+ organic views on a proprietary TikTok system, with zero paid spend, and pulled D30 retention from 0.8% to 50%+.
I don't think in views. I think in installs, activation, retention, and what your next round needs to see. I've built, monetized, and raised, so I understand how consumer apps actually grow.
On Agniverse Media, a senior partner and I run every account ourselves. Together we've quietly advised dozens of consumer founders, across education, health, faith, manifestation and beyond, and scaled their apps to millions of downloads. You'll never see their names. You won't see yours either, unless you want it.
Agniverse Media takes 3 clients a month. We're on all 3.
Speaker / Advisor
TechCrunch Disrupt SF · App Growth Summit NYC · GDI London · Stanford GSB LISA · Techstars · Oneday · Superwall Podcast · Starter Story Podcast
The full app-growth playbook, on the Superwall podcast
What you get.
Included
- ✓Vetted creators (matched to your product + audience)
- ✓Content cross-posted to TikTok + Instagram Reels + YouTube Shorts
- ✓Weekly content performance review
- ✓Retention-informed brief per creator
- ✓Hook angle tests every week, winning formats scaled immediately
- ✓Direct Slack access to An Nayal
- ✓Monthly growth audit (views → installs → retention signal)
Not included
- ✕Paid media management
- ✕Influencer partnerships
- ✕App store optimization
Charter Client Program.
We take three clients a month. Charter clients are run personally by the founder and a senior partner, never handed to an account team. We don't publish a rate. The right engagement is scoped privately, on a call where we both decide it's a fit.
- ✓Run by the founder and a senior partner
- ✓Built on our VSC framework
- ✓Priority onboarding (Week 1 start)
- ✓Scoped to your stage, not a price sheet
1 of 3 seats remaining this month.
We take on a client only when both sides are sure. No pitch, no pressure, no obligation.
Questions.
Because this is operator-run, not agency-run. The founder and a senior partner are on your account. We review your content. We write your briefs. 3 clients a month is the ceiling for that level of involvement. If you want an account manager, there are 15 other agencies happy to give you one.
You'll have a live product, real users, and you'll care about retention, not just reach. The application and the call exist so we both find out before anyone commits. If it isn't a fit, we'll tell you, and we'll usually point you somewhere better.
Because the right number depends on your stage, your scope, and what you actually need. We scope every engagement on a call, so you never overpay for what you don't need or underbuy what you do. If a fixed price sheet matters more to you than fit, we're probably not your team.
Yes. Creator sourcing, matching, briefing, and management all sit inside the engagement. No surprise pass-through invoices.
You can. What's hard to build in-house is the system that makes them repeatable: the VSC framework, the brief structure, the weekly testing loop, and an operator who has scaled this before. That's what you're hiring, not just creators.
Currently yes, consumer apps and app-first DTC brands. We understand the install → activate → retain funnel. Pure e-commerce is not our focus.
No. We handle creator sourcing, matching, briefing, and management end-to-end.
We work alongside internal teams. We own the UGC layer specifically, and we make your team look good doing it.
Month 1 is architecture and early data. Month 2 is format wins emerging. Month 3+ is compounding. If you need results in week 2, this is the wrong engagement.
No. The system compounds over months, not days, so a two-week trial would only set the wrong expectation. The fit call is how we de-risk it for both sides before you commit.
1 seat left this month.
By application only. Closes when this month's seats fill.
Applications reviewed within 48 hours. We only accept founders with a live product and active user base.